Broken bangles would no more evoke melancholy, their tinkle would just linger on…
‘Bangle Doodle’ makes it possible! Yes, doodling with bangles it is, literally. Established in June 2013 by a creative homemaker Karishma, the bangles haven’t stopped making the beautiful clink sounds through the chimes, singing the melodies and lullabies through the colourful photo frames, wall hangings, lamps, sun-catchers, dream-catchers and many show pieces.
With a toddler of one and a half years old to be taken care of, the busy mother is creating life out of mainly glass bangles and is inexhaustible at that. Dividing attention and time was hard for Karishma in the initial days between personal and professional life was quite a task, but she still managed to exhibit and sell her work in September 2013 at the very renowned ‘Sunday Soul Sante’ in Bangalore. And she found this challenge rather bringing the best out of her on both fronts. Although family is her first priority, she has been a successful entrepreneur and says that owning a business is gratifying and fulfilling.
One Woman Show
Karishma is the modern day woman who simply doesn’t forget her roots, what she is capable of inside a home and in the outside world as well. The venture is, at present, a one ‘woman’ show. Apart from designing, she does all the manual labour, delivery, sales and marketing.
Bangle Doodle also takes custom made orders – starting from colour, shapes and the entire designs. She has always involved her audience while designing the products, by asking them for suggestions to make it better and more artful. It would be them who, in the end, be buying these works.
The story gets better. Her husband has always been her strength as he keeps her going even on the days when business takes back seat relatively. He has always cheered her, when she was doubtful and contemplated too much on the business aspects. There were also adversarial comments and feedback she heard initially as to what is so creative about making things out of broken bangles. But Karishma did not give up on the integrity of the work she liked to do. Some even raised suspicions as to how her work would sell. But the idea was more than about making money and a name for herself. It was for a greater cause, a dream and a goal set to be realized one day, and soon enough.
A Noble Idea. Dream. Hope
She always wanted to start an NGO – a long time wish since she was a girl. Her idea is to set up a brand, make it well known and eventually involve the underprivileged women to make them independent. Yes, she used the word ‘involve’, not ‘employ’. StyleNob was overwhelmed to know what Karishma had in mind for them, She wants these women to be able to send their deprived children to better schools for a better education. She envisions all those deprived children to be able to live better lives and not only become good professionals but also good human beings who in turn would help a few others in the future.
She says, “Destiny will always be on one’s side if people are courageous and focused about their dreams”. Her experience makes her say to the aspiring designers and entrepreneurs that although there might be people who would try to let them down, they shouldn’t give in and must never stop pursuing their goal. All that matters is self-belief. Also, keeping the audience in the loop and taking their feedback constantly will always help to improve the business and productivity.
Her work is available on www.bangledoodle.wordpress.com and Karishma is working on expanding business in the online world too.
With an honest attempt to establish a brand which would ultimately help a lot other families and lives, Karishma has set out to create poetry with colours, sounds of our fading traditional bangles which is so sincere, poignant and is evocative. And let her work bring more smiles and light; light which is the meaning of her very name.